The real dog behind Willowmere
A Quieter Kind of Dog Shop
For the walks, rituals and ordinary days that become the memories you keep.
Willowmere is built around the life you share with your dog—not the pressure to buy more things.
Founded by U.S. Army veteran Jerry Pfeister, Willowmere brings together three things that matter deeply to him: the companionship of a good dog, the gentle story world of Dog & Duck, and the belief that business can be used to pay kindness forward.
The true story behind the story
Before There Was Dog, There Was Gracie
At one of the hardest moments in Jerry’s life, Gracie arrived unexpectedly at his back door—a true gift he could never have predicted.
Over the next twelve years, her kindness, loyalty, playfulness and soulful eyes became unforgettable. When Dog began to take shape on the page, a little bit of Gracie quietly found its way into him.
Gracie keeps Willowmere honest. Anything we offer should be useful, comfortable and worthy of becoming part of the ordinary routines that eventually become treasured memories.
Our product standard
Chosen for Real Life With Dogs
We look for dog essentials that are practical enough for daily life, beautiful enough to belong in the home and distinctive enough to earn their place in a deliberately small collection.
Useful by Design
Made for everyday walks, meals, play and care.
Beautiful at Home
Restrained colors and thoughtful materials.
Chosen Carefully
A considered edit, not a crowded catalog.
Clearly Sourced
Honest information about makers and suppliers.
Willowmere curates products from selected makers and suppliers; we do not manufacture every item ourselves. We would rather be transparent about what we choose and why than disguise a crowded catalog as curation.
The world behind the shop
Stories Before Selling
The world of Willowmere began with Dog & Duck: country paths, small mysteries, gentle humor and the kind of friendship that makes an ordinary day matter.
The Good Dog Shop brings that spirit into real life through considered pieces for walking, playing, feeding, resting and caring.
Begin with Book One
Dog & Duck: The Day We Found Each Other
A warm, funny and quietly moving story about the surprising friendship that changes everything.
Perfect for reading aloud together, ages 3–7. Available in paperback and on Kindle.
What we’re building toward
Shop Good. Do Good. Pay It Forward.
Willowmere is being built on a simple idea: as this business grows, it should create more good beyond itself. We are developing our first giving partnerships and will publish every commitment, partner and result clearly—so customers can see what support was promised, where it went and what it helped accomplish.
Every Dog Deserves a Little Willowmere
Begin with the things we have chosen most carefully—or linger a while in the stories and practical guidance that shaped the shop.